New 2023 Toyota Tacoma in Lufkin, TX

Introducing the new 2023 Toyota Tacoma which is now available at your local Toyota dealership! Come along with us at Loving Toyota as we cover all the details of this durable and reliable pickup truck!  


Price, Trim Levels & Available Exterior Color Options 

The 2023 Toyota Tacoma has a starting MSRP of $27,205 and is highly customizable with 10 different available exterior colors and 7 different trim levels. This allows you to pick out your perfect Tacoma that fits your everyday life and style! The exterior colors available in the 2023 Tacoma include: Solar Octane, Electric Lime, Lunar Rock, Barcelona Red Metallic, Ice Cap, Black, Wind Chill Pearl, Blue Crush Metallic, Celestial Silver Metallic, & Magnetic Gray Metallic. The trim levels available in the 2023 Tacoma include: TRD Pro, Trail Special Edition, Limited, TRD Off-Road, TRD Sport, SR5 & SR. 

Performance Features in the 2023 Tacoma 

The 2023 Toyota Tacoma showcases a 3.5L V6 direct-inject engine with an available 6-speed transmission. These aren't the only top of the line performance and capability features available. You will also see the following in the 2023 Tacoma: 

  • 6800-LB. Towing Capacity

  • Payload Capacity of up to 1685 lbs

  • Trailer-Sway Control

  • Crawl Control

  • Electronically Locking Rear Differential

  • Bilstein® Shocks

  • Multi-Terrain Select

  • Hill Start Assist Control

  • Multi-Terrain Monitor


Exterior Design & Utility 

This pickup truck was designed to tackle any adventure you may go on. It has all the bells and whistles available to you so you can make traveling, camping and your everyday driving easier! A few of the key exterior features include: a composite bed, a deck rail system, 120V outlet , insulated storage, and available LED headlights. All of these features allow you to tackle your adventures while driving in style. 

Interior Design in the 2023 Tacoma 

With a refined interior design, the 2023 Tacoma delivers you ultimate comfort and high tech features for your convenience. The features you will see when you take a look inside this rugged truck include: 

  • Power-Adjustable Seat

  • Dual Zone Automatic Climate Control

  • Power Rear Window

  • Available Moonroof

  • Two USB Charge Ports


Toyota Safety Sense P & Safety Features 

Your safety is important to Toyota, and they understand that safety is a major factor when purchasing a car. They have designed a suite of safety features & driver assistive technology that allow you to have that extra confidence you need when out on the road. The 2023 Tacoma comes with the Toyota Safety Sense P which include the following features:  Pre-Collision System With Pedestrian Detection, Dynamic Radar Cruise Control, Lane Departure Alert, & Automatic High Beams. Some additional safety features include: 

  • Blind Spot Monitor With Rear Cross-Traffic Alert

  • Integrated Backup Camera With Rear Parking Sonar

  • Star Safety System

    • Vehicle Stability Control

    • Traction Control

    • Anti-lock Brake System

    • Electronic Brake-force Distribution

    • Brake Assist

    • Smart Stop Technology

  • No Cost Maintenance Plan and Roadside Assistance


Test Drive the 2023 Toyota Tacoma at Loving Toyota Today! 

Come on into your local Toyota dealership, Loving Toyota, and test drive the 2023 Tacoma today! You can visit us at  1807 South Medford Drive Lufkin, TX 75901  or contact us at  (936) 699-1000. Interested in other Toyota vehicles? Take a look at our new and used online inventory today! We look forward to assisting our customers from the surrounding areas of Lufkin, Livingston, Nacogdoches, Jasper and Trinity on their car shopping journey! 


MSRP excludes the Delivery, Processing, and Handling Fee of $1,195 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,395 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,795 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.

The Toyota Tacoma is designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment. Seatbelts should be worn at all times. Do not allow passengers to ride in cargo area.

Never tow beyond a vehicle's published towing capacities. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Installation of a tow hitch receiver or other accessories located near the rear bumper may require disabling or removing the kick sensor, and the sensor operation setting in your vehicle should be turned off. Follow all instructions in your Owner's Manual.

Trailer-Sway Control (TSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions, weather and driver steering input can all affect whether TSC will be effective in preventing a loss of control. See Owner's Manual for additional limitations and details.

The Multi-Terrain Monitor view is limited and can be affected by environmental conditions. See Owner's Manual for additional limitations and details.

Hill Start Assist Control is designed to minimize backward rolling on steep ascents. Not a substitute for safe driving judgment and practices. Speed, grade, surface conditions, driver input, etc., can all affect HAC function. See Owner's Manual.

Bilstein® is a registered trademark of ThyssenKrupp Bilstein GmbH FED REP GERMANY.

 Crawl Control is designed for driving on difficult terrain at low speeds and assists the driver by controlling acceleration and braking, allowing the driver to focus on steering. See Owner's Manual for additional limitations and details.

 Do not exceed 120V. See Owner's Manual for additional limitations and details.

Concentrating on the road should always be your first priority while driving.

May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.

Automatic High Beams operate at speeds above 21 mph. See Owner's Manual for instruction and limitations.

Lane Departure Alert is designed to read visible lane markers under certain conditions and provide visual/audible alerts when lane departure is detected. It is not a collision-avoidance system or substitute for safe and attentive driving. Effectiveness depends on many factors, including road, weather and vehicle conditions. See Owner's Manual for limitations.

Dynamic Radar Cruise Control (DRCC) is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on many factors including road, weather and traffic conditions. DRCC not available on manual transmissions. See Owner's Manual for additional limitations and details.

The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle or a pedestrian. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian and weather, light and road conditions. See Owner's Manual for limitations.

Smart Stop Technology® will reduce power to help the brakes bring vehicle to a stop during certain contemporaneous brake and accelerator pedal applications. See Owner's Manual for limitations.

Brake Assist is designed to help the driver take advantage of ABS and is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, tire and road conditions. See Owner's Manual for additional limitations and details.

Vehicle Stability Control is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and steering input can affect whether VSC will be effective. See Owner's Manual for limitations.

Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner's Manual for limitations.

ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. Certain models require a different maintenance schedule as described in their Maintenance Guide. 24-hour Roadside Assistance is also included for two years, unlimited mileage. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S.

Rear parking assist sonar is designed to warn drivers of potential rear collisions at speeds of 6 mph or less. Certain vehicle and environmental factors, including an object's shape and composition, may affect the ability of the rear parking assist sonar to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner's Manual for additional limitations and details.

 The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner's Manual for limitations.